Doosan Bobcat has announced the rebranding of the entire line of material handling equipment, previously under the Doosan brand, to the Bobcat brand.
This strategy aims to utilize the Bobcat brand, which is globally known and well-recognized especially in the light equipment segment, to gain more market shares and strengthen its position in the material handling segment.
Riham GTC will continue to supply the Doosan materiel handling equipment under the Bobcat brand in the state of Kuwait.
