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Hyundai Doosan Infracore has recently announced, the replacement of the “Doosan” brand in its construction equipment segment with a new brand named “Develon”.
Develon, the combination of “development” and “onward”, defines the new strategy of Hyundai Doosan Infracore in terms of growth and reset the goal of the Doosan brand to reach the top 3 machinery makers in the world after Caterpillar and Komatsu.
A reputation backs the growth of Doosan, especially in the African market for being high endurance machines with a low cost of ownership.
Under the new name and Hyundai management, we should expect to see the Develon name penetrate the market even further.
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